V Deadpool

In 2018, we took V’s The Massive Hit That Improves You A Bit to the next level, giving it the Hollywood treatment courtesy of Marvel’s anti-hero Deadpool. The campaign built upon the long-standing relationship between V Energy and 20th Century Fox, as well as a new Deadpool flavour and huge giveaways. We bought the campaign to life across social, digital, OOH and PR, all with a touch of sage Deadpool advice to make you a bit better no matter your problem.