V Energy – Wasteland with a V

When brands get involved in gaming it’s usually just slapping a logo on an event or paying for in game media.  As part of our ever-present quest to bring The Massive Hit to all corners of the world, we stepped this up and took to Reddit in 2017 to ask gamers what they’d like to see to improve best-selling video game Fallout 4. With their list of ideas in tow, we set out and created ‘ Wasteland with a V’, a series of modifications to make the post-apocalyptic wasteland a bit better.

The results spoke for themselves – one week after release, with no media spend behind the idea, the mod received a 5 star rating on Xbox One with more than 70 reviews 100,000 views 20,000 installs and a total reach of over 1 million.