Frucor came to us with a very peculiar problem. V is known as the brand that makes you a bit better at stuff. This message lands perfectly with our heavy drinkers but for the light ones, they are a lot more sceptical. To them, energy drinks are a necessary evil so we needed to show them just how necessary we are.
Enter V-Skills. 24 cans that each teach you a different skill. Simply scan the label and… voila. You’re better at stuff… well, a bit better at stuff.
Effie Awards Asia Pacific 2017
New York Festival Awards 2017 - Creative Marketing Effectiveness | Brand Loyalty
New York Festival Awards 2017 - Integrated/Mixed Media | Beverages : Non alcoholic
Webbys 2017 - Film & Video - How to DIY
38th AWARD Awards Entertainment Online: Applying Sunscreen
38th AWARD Awards Entertainment – Online, Campaign/Series
38th AWARD Awards Digital – Social Media
38th AWARD Awards Digital – Animation: Picking Llamas from Alpacas
38th AWARD Awards Digital Campaign – Business to Consumer
38th AWARD Awards Branded Entertainment & Content
38th AWARD Awards Entertainment Online: V Skills Jumping Over Stuff