V – Turnbetter

Our target market has no time for political leaders, let alone long elections filled with boring promises. But the election was on, and there was no escaping it, so what if we could provide some entertaining respite from it?

V is the massive hit that improves you a bit, so we used it to play out the hilarious consequences of what would happen if the two leaders drank V. Across a campaign period of 3 weeks full of tweets, Facebook posts and reactive content we managed to engage our audience and create some interest in what turned out to be one of the most boring elections ever.


Effie Awards Asia Pacific 2017

Gold Effie